Privacy Policy
Last updated: 23/04/2026
This Privacy Notice explains how Define and Glow (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website or submit an online booking request.
1. Information We Collect
We may collect and process the following personal data:
- Contact details: Name, email address, and phone number
- Booking information: Details you provide when requesting an appointment (e.g. treatment type, preferred dates, notes)
- Consultation details: Information you voluntarily provide about your preferences or needs
- Photographs: Before and after images of treatments (only where you have given explicit consent)
- Technical data: IP address, browser type, and website usage data
2. How We Use Your Information
We use your personal data to:
- Respond to enquiries and booking requests
- Manage and confirm appointments
- Provide tailored semi-permanent makeup (SPMU) services
- Maintain treatment records (including before/after images where applicable)
- Improve our website and customer experience
- Send updates or offers (only where you have opted in)
3. Legal Basis for Processing
Under UK data protection law, we rely on:
- Contractual necessity – to manage your booking requests and provide services
- Legitimate interests – to operate and improve our business
- Consent – for marketing communications and before/after photography
4. Before and After Photographs
As part of our services, we may take before and after photographs to:
- Monitor treatment progress and results
- Maintain accurate client records
- Showcase our work for marketing purposes (e.g. website, social media)
Important:
- We will always ask for your explicit consent before taking or using photographs for marketing
- You can choose whether your images:
- Are used for internal records only, or
- May be used for marketing and promotional purposes
- You can withdraw your consent at any time by contacting us
- Where possible, images may be used without identifying information
We will never use your images publicly without your clear permission.
5. How We Share Your Data
We do not sell your personal data. We may share it with:
- Trusted service providers (e.g. booking systems or website hosting providers)
- Professional advisors or legal authorities if required
All third parties are required to keep your data secure and confidential.
6. Data Retention
We retain your personal data only as long as necessary to:
- Manage your bookings and client records
- Maintain treatment history (including photographs where applicable)
- Meet legal, insurance, or regulatory requirements
7. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data
- Object to or restrict how we process your data
- Withdraw consent at any time (including for photographs and marketing)
To exercise your rights, contact us at: bookings@defineandglow.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
8. Cookies
Our website may use cookies to enhance your browsing experience and analyse website traffic. You can control or disable cookies through your browser settings.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
10. Third-Party Links
Our website may include links to external websites. We are not responsible for the privacy practices of those websites.
11. Contact Us
If you have any questions about this Privacy Notice or how your data is handled, please contact:
Define and Glow
Email: bookings@defineandglow.co.uk
We may update this Privacy Notice from time to time. Any updates will be posted on this page.